not say that you never thought about whether or not the case considering the purchase of an e-book reader!
A little 'because it is one of the toys of the moment, a bit' to test the effect of which is hidden, a bit 'to see if it's like with the iPod, the power to have tons of library in your pocket and change book everywhere, from the train to the toilet. Especially the idea of \u200b\u200beliminating paper, not only for consumers, but in particular for increasing the space tyrant of our homes. The issue is far from simple and lets the desire for everyone. For me it was well until yesterday, when I decided to figure it out more and, as usual, I thought that the reasoning could be usefully shared.
To get to the devices, the e-book reader, you have to take away from this crazy world of the digital market.
The market
Steve Jobs has opened the last Apple's giving a keynote report on the marketing of e-books through its e-commerce platform interfaced with the iBook program available for iPad (and for iPhone and iPod Touch). Despite our guru never fails to dispense attributes enthusiastic in praising and exalting every comma of their products, in this regard has been limited to demonstrating the success of using the number of publishers that have joined the library of the apple. That sales can make a pair with music and applications that not even he has said. The book remains a difficult and delicate area.
The market for digital book turned out to be poorly dependent evolution the electronic: to sell is the library. Even here, however, things are far from easy. Who sells so for now only has a name: the Amazon. What is rewarding them being the first: not the first to mettercisi, but undoubtedly the first to understand how they can work things out. The store hours for the sale only "physics" of the followers of Bezos has just landed in Italy and already the adrenaline takes us by the throat from large publishing channels and not only that (following close behind the electronics and media in general).
In the market for digital text, the Italian seller is still unprotected and will remain so even for the few months that our own operators will have to make up positions. The scenario is not cheerful. There are two or three major clusters with a few clear ideas if we exclude the most damaging of all: the lobbying that takes you back to the country at the time of the municipalities and from Europe gives evidence of how provincial we are comparing the U.S..
products
However, there is a market here that I want to talk. I would like to talk about gifts, to do and what to do.
When you think of an e-book reader, first of all we must be aware of what it says and where it fetches.
Amazon felt to give it, the reader, we would still have won an exaggeration. Rather than give it away, however, put him more or less at cost and in so doing burned branded e-commerce. If Amazon offers a better reader than plus or minus 130 bucks, how do you make your pay three times as much as in the case of the more famous brands, from Sony to Samsung?
They can say what they want is their best, because in the end if you go to pick it up you notice it immediately - and this is the first important general point - that the e-book reader all greater or less, are hut two money. It makes you wonder why give them tens of euro, imagine three or four hundred or even more. I believe that in less than no time the e-reader will make the end of the pocket calculators in the 70s cost a true heritage in the 90s and they find them in small drums of detergent.
For this reason the big manufacturers are pulling back quickly enough from the race to e-reader to make room for labels that are disguised as anonymous as ever display and integrated circuits produced in more or less all tot per quintal . Brands try to go in another sector, that of the tablet. And here we play among the 10 "model iPad to 7" of the model Galaxy. Here so that you can shoot the figure you want to becoming a rich variety of high technology.
but must say once and for all, on a tablet you can make things more interesting and fun. There are colors, music, videos ... all talk and the rest of the world. An avid reader, a reader's true, however, will never come out happy from the experience. An e-book reader that is why she had to give up to be another strong game, a computer or a tablet, a book or a TV ... and this waiver rewards him to quickly become the one stop shop for reading documents and books on time full. You can not say the same for magazines, photo books, portfolios nor for the magazine. For these the only solution is the iPad (and imitations).
Here we are, so the second consideration: that between tablet and e-reader is not an alternative, or one or the other, but if ever you need from me for advice or things that rather between which one takes precedence over the other in the purchase.
only up to a decade ago, approximately, before the concept of Digital Hub Jobs by its own in 2001, the choice of an electronic means exclude almost all others. All together now form part of an overall environment, a species where the matryoshka doll is a great desktop 27-inch and smaller is actually a family of devices, from smartphones to equipment specialist general in photos, music, etc. ...
To read the paper, there are no problems using the touch screen phone, but the tablet is better, as well as, as the latter have webcam and speakers, will be the first to be most suitable for photographing, geolocation, tag and listen to music. And so on.
How to choose the e-reader
Gradually we are getting closer to the shop.
In short, we came to the view that, as are expensive trinkets are the only real alternative to reading printed . They are paradoxical because a product can be found at electronics stores whose merchants do not know anything about the specifics of the market of books, but those who need to sell are the book sellers, sellers who do not know anything about the display, connectivity and grayscale. A real paradox: a look at the department of some Mediaworld, Unieuro, Fnac and the like ... I keep them in glass cases or on pallets generally all turned off and unplugged, ignoring the characteristics and differences, while doing all of the confusing and inaccurate statements, sometimes with disgust reserve for anything that smacks of school and teacher of Italian.
What should retailers tell a customer like me?
Here's what I would say for them:
"What you see in an e-book readers are very, very few things: 1 . making it possible to buy Italian books and do it without messing with computers and various portals (and this excludes the time for the Amazon Kindle-gem), and given that our publishers are unnecessarily suspicious and not at all far-sighted, will support sizes with the protection of the rights (DRM , especially Adobe) epub and PDF 2. must weigh more or less like a book and should be as pocket possible in relation to legibility (depending on view), on the one hand, and capacity (not to turn the page every two words) , which are more generally ergonomic, the placement of the keys in the type of touch screen, use the pen can not unnatural for those who have adopted 3. not spend too much of, first, because in a season or two and then will count for nothing because in the same time will be dramatically exceeded making sure that they are well robust, especially where the screen 4. that you read without tiring the eyes in many common situations: in short, that do not use computer technology for the screens (although still stands today among those operating in the books and magazines and multimedia in general - good compromise tablet 7 "as the Galaxy), in short, emulation of ink on the page maximum of gray as possible and the screen refresh is lightning quick and bright (and hence will not be many when to allow it) 5. that are connected to the Internet , possibly in addition to the Wi-Fi Even with the 3G (mobile internet) and not only to buy books, but especially to go on Wikipedia, IMDB or just Google in the book when you find something that you do not know '
"After these five main points, then, only then you can consider the secondary ones, such as aesthetics, that enable it to take notes, perhaps on the same page, such as Samsung, to show, listen to the mp3 or read the written text play audio books, enjoy the comics for good, as best seen pictures and drawings and even make it to have features of handwriting and even the virtual keyboard or be equipped a microphone for voice annotation "
And if you know someone who has it, fatevelo provide an evening and enjoy at least an hour of reading, because not everyone will like the card replacement and will be well find out what type you are before you add another electronic device intended all'inutilizzo after having shelled out a quarter of a thousand euro.
Finally products: my favorite 6 "(ignoring the Kindle , wholly inadequate to the commercial market and specialized in Italian):
But then there are a myriad of sub-brands which are not to be considered: tomorrow will remain little known but we will read with disposable products, a pocketknife or a razor . Even the mobiles have seemed to become disposable, but then all these products have sooner or later teamed with the famed, without one ever completely excluded the other.
Soon said, and now : Good cuddles!
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